A couple of months ago I wanted to write a post touting the virtues of bringing another baseball team into the market. I thought that downtown Dallas would make a fine home for the Florida Marlins. But that's not what this post is about.
This post stems from the attendance at the Rangers' second home game. The double header against the Baltimore Orioles saw a dismal 15,560 paid attendance. Talk radio (i.e. the Ticket) lamented the fact that a team playing in the 4th (or 5th) largest media market should never draw those types of numbers - even if the team sucks.
Yet as I thought about that opinion, I asked myself a question: What does media market have to do with attendance? Of course one would throw out the fact that you can translate media market stats into population, and I'd go to the MSA (Metropolitan Statistical Area) for that. That nets us nearly 5,000,000 potential Ranger fans/game attendees for any given home game - right? WRONG!!!
In 2004, the Rangers had their last winning season and I lived in Grand Prairie, exactly 7 miles from the Ballpark. I, along with my family, attended ...