BY GENMA HOLMES
After watching the coverage of Michael Jackson, I noticed many similarities and differences between the AEG and BET televised events. Both are companies that are in the business of staging concerts, television productions and are part of larger conglomerates.
BET targets African-American between the ages 18-34 as their marketing base. AEG developed and operates the $150 million official U.S. Olympic Training Facility.
AEG, which was heavily invested in the Michael Jackson upcoming tour, is part of AEG Live. The AEG brand includes managing sport arenas around the world, merchandising, and corporate sponsorship and marketing. BET is part of Viacom which includes VH1, MTV, Nickelodeon, CMT and Comedy Central to name a few.
Anyone in the entertainment industry would recognize the power of three short letters, BET or AEG, which employ thousands. That would include camera operators, sound engineers, set designers, travel agents and key board operators. Both entities have contact to talented artists worldwide and can sermon them at a moment’s notice.
AEG’s commitment to excellence was evident in the production of MJ’s home going ceremony. From the details of the printed program to the orchestrated performances of the stars, their desire to ensure MJ’s messages of empowerment, hope, humanitarian endeavors, and ...